Fashion Designers
The greatest encouragement to traditional weaves, motifs and embellishments possibly comes from the hottest designers in the fashion industry. Designers in India have brought Indian ethnic wear to the centerstage, with the Bridal Week Fashion Show proving that age-old workmanship still rules the roost. Designers like Sabyasachi with his almost exclusive focus on the myriad forms of sarees, and Rohit Bal, Tarun Tahiliani who have woven magic on the ramp with Zardozi incarnations. From reviving lost art forms, to interpreting ethnic fashion in their own distinctive way, the fleet of fashion designers continues being the flag-bearers of Indian ethnic fashion, re-invoking it in a contemporary verve.