Editor’s Note

EthnicAlley – The Official Blog of Utsav Fashion

Dear Readers,

Have you ever felt the sudden nostalgia towards a twisted pattern on your Kurti? Were your emotions tickled by a familiar beaded clutch, which stood by your study 20 years ago in form of Pen Stand? That damp smell of tie-and-dye, the glorious silk threads adding the majesty to your royal closet and the faces behind the weaving tales of these beautiful art forms, India has been living in our hearts of heart.

Presenting to you the official blog of Utsav Fashion – Ethnic Alley, a blog dedicated to Indian Ethnic Fashion portraying the real and candid India. Exploring the geographies of Indian streets, we will churn out pictures, videos, gigs, and the real lives, creating a space for the trending Indian streets and the breathing- breathtaking fashion souls of these streets – people dressed in hues of Indian ethnic, improvised and contemporarised.

Let the colors, tugs, weaves and prints create a fresh mood for your Indian roots, watch the space.

Cheers,

Editor @ Utsav Fashion